Pet Care Ft Myers | Pets In Film Day June 19, 2011

NATIONAL PETS IN FILM DAY

Today is the day we celebrate "National Pets in Film Day" by taking time to watch a film featuring pets as a major part of the film through their character, their role, heroics, antics, or simply comic relief. So many of us have pets, whose lives are intertwined with ours in so many ways, that any film that is going to accurately portray how we live needs to show our relationship with our pets.

If you want to learn more about "National Pets in Film Day" and other pet related holidays follow this link www.Petsinfilmday

Business And Social Media Find Outside The Box Way To Promote And Help Charity

Today is the final day to tweet, post, like, and click to help Michele Lorito Chase win Audi's "progress is" contest. She and 9 other finalists are in competition to see who can drum up the most traffic using social media. The winner will select a charity of their choice to receive $25,000 from Audi of America.

During the Super Bowl Audi announced that they were sponsoring a contest where the top ten entrants who tweeted (posted a message) on Twitter about what they thought progress is using the hashtag #progressis (For Twitter neophytes, a hashtag is the number symbol (#) attached to the front of a word in a Twitter tweet. Using a hashtag in a tweet allows anyone to quickly search twitter for tweets that contain the tagged word). Michele’s entry …

“When a good idea becomes a building block for a better one. That’s what #ProgressIs –“

… was one of the ten finalists! The 10 finalists are now in a competition to see who can get the most tweets, blogs, twitpics, and Facebook posts and comments containing the hashtag #progressis AND a hashtag unique to each of the finalists … Michele’s unique hashtag is #oldphone. I’m asking all who read this, and especially those in Florida, to help Michele help those in her community by posting a message on Twitter containing the two hashtags, or making a post on Facebook, or if you are a blogger … include it in your blog! A good example of such a tweet or post would be …

“Help @ghostexecutive win $25K for charity from Audi. #Progressis moving up from an #oldphone . Please RT”

Effective Tips To Maximize Your Use Of "To Do" Lists

The habit of making lists, setting goals and planning ones actions in advance has been a well known standard for businessmen, multi-taskers, and those who strive to get the most out of their day to day activities and lives for years. There is something about the very act of writing down ones intentions and goals on paper that anchors them in our conscious AND subconscious minds. Perhaps just as important is the act of crossing these tasks off our list once they have been accomplished ... each time we mark a goal as "completed" it affirms to our subconscious that we have been successful, and provides an opportunity to assess "what is next", "what is most important now", and "how far do I have to go". These are the tools, techniques, and habits used by many to optimize the results they get from daily goal setting and list making!

Recommended Tools:

Ballpoint pen
Red ballpoint pen
Metal clips
5 x 8 index cards (2 or more colors preferable)
Clipboard
Legal pad
Highlighter (2 or more colors preferable)

Set aside time to create your lists and MAKE IT A PRIORITY!

If you have appointments with others include the time you agreed to meet them!

Write down "must do" commitments in RED INK!

Highlight items that you are habitually avoiding, missing, or putting off!

Make separate lists for complex or long term projects (use * to denote see separate list)!

Use clips to attach relevant lists to your day timer, daily planner, or appointment book!

Use color coded cards for different types of projects!

Write down your long term goals and carry that list in your wallet where you will notice it often!

Review your list throughout the day, cross off completed tasks, & plan the best use of time to complete the remainder!

Carry your lists, Day Timer, and list making supplies on a clipboard & learn to use them together as one tool!

Understanding The Importance Of Corporate Culture

Every corporation or mid sized business has its own distinct culture ... their own values, style, beliefs, tactical priorities ... their own unique way of getting things done. It is like the glue that holds the individual layers of a piece of plywood together, you don't see it or give it much thought until you try to take it apart. This almost always is indirectly imparted by the owners and management of the company, although sometimes respected and valued employees may also influence these matters, invariably if they differ greatly from the prevailing beliefs of the company leaders they probably would not be able to maintain their status as " valued and respected". As corporate culture is a by product of the owners and managers in an organization interacting with and influencing each ... other any time there is a significant change in the organization, such as a new CEO, new owners, or several new departmental managers ... the company's culture will almost certainly change as well.

As a manager in a company one must constantly be aware of the specific nuances and characteristics of his company's culture. If as a manager your values, beliefs, and way of getting things done is outside the sphere of your company's there is bound to be disagreement on a number of important issues, and it isn't a right or wrong thing necessarily, it's an approach and a comfort zone kind of thing. I would recommend to anyone in management to take an honest look at your workplace, make notes, and determine what kind of "culture" is driving it, stay observant and watch for changes. How successful you are going to be within any organization will, to a great extent, depend on how well you fit into that company's unique corporate culture, or to what extent you might influence it! If your style of management is of the supportive and nurturing style, and the rest of the company management is at the other end of the spectrum, trying to change the way they do things could well be an uphill battle!

Not only is it critical that you understand corporate culture for you to evaluate to what extent and how you can contribute to the company, it is equally important (maybe more so) when going through the process of hiring employees for the company. Try to get a feel for what type of work environments they have been exposed to, where they thrived, and where they did not ... it is one of the biggest and most important of intangibles to consider when trying to determine who will be the best "fit" in your company!

Body Language: Listening To What They Won't Tell You

When I was in my 20's I owned a small, but profitable, construction company. I started with 1 employee and within weeks had to hire another, business was good, and life was fairly simple. After several months, however, as our level of skill and our reputation grew more and more opportunity's arose, and I had to place a number of men on several different jobsites, and at this point things became more difficult for me as a manager. All at once I had to start dealing with personnel issues all business owners have to face in the course of their careers, such as tardiness and absenteeism, disputes between employees, clients who either didn't pay on time ... or occasionally not at all, workers turning in inaccurate/fraudulent time sheets, and a host of other problems where I really couldn't tell what the real truth of the matter was. I found myself constantly wondering how other managers dealt with these problems, and who, if anyone, I could trust!

As I struggled with these issues I happened to stumble upon a book titled " How to Read a Person Like a Book", it sounded to me like it might be just what I needed. As I purchased the book and made my way home with it I was more skeptical than anything else, but thought, if nothing else, it was a good place to start and might make an interesting read. When I got home I started flipping through the pages, looking at the illustrations, and reading a paragraph here and there. I immediately recognized many of the unconscious behavior's, postures, and gesticulations not only in previous observations of other peoples behavior, but also in my own! I was a skeptic no more! The book was full of tips on how to read a person's body, head, and eye movements and, to some extent, discern how they felt about what they were saying, or in some cases not saying. The book went on to say that while not an exact science, coupled with a relative familiarity with the person you were observing, these skills would quite often be the difference between knowing what was really being communicated, or being baffled by BS.

Needless to say, as I am writing about it here and now, I found it to be a useful tool, and not only to determine what my employees were thinking, but also, I've found that knowledge of several of these silent communicative expressions are useful in helping one to add a little " oomph " to a sales presentation, or to emphasize a point in any discussion. Whenever I see a new book on the subject at the bookstore or at the library I always buy it, check it out, or at least give it a browse ... the information is just to useful to ignore!

Here is a short list of great books on the subject ... see what you think!

How To Read A Person Like A Book

by Gerard Nierenberg

I Know What You're Really Thinking

by Marc Mogil

Field Guide To Gestures: How To Identify And Interpret

by Nancy Armstrong

The beatings will continue ... until morale improves

The past few years have been tough ones! Large and small businesses alike have had to make tough choices just to stay afloat. These company's and there employees have suffered through a variety of cutbacks such as reduced hours, pay cuts, reduced employer contributions to their health benefits, and having to sit by, powerless, and watch as their friends and co-workers of many years fell victim to reductions in force. For both the employees, and the managers who have had to implement these changes, not only is stress at an all time high but they are all working harder for less money. Across the board morale is lower than ever ... and it shows ... no where is it more noticeable than in customer service!

I have always postulated that ALL jobs were customer service jobs, and have held myself and my staff to a high standard regarding the treatment of our clients, our employers, and each other. With that being said ... when I am out in public, or at those times when I am the customer ... I generally will notice the quality of customer service before I am even able to form an opinion regarding the product or service I am purchasing! And what I've noticed lately is that customer service is at an all time low! The merchants and professional's go through the motions, and say the right things, but, they do so without passion and commitment, they are more interested in concluding the transaction expediently than completing it to their clients ultimate satisfaction. So how do we, as managers, prevent this from happening in our own company or department? Here are a few thoughts ...

Let your employees know they are the survivors... and they survived because they ARE the cream of the crop!

In today's market most goods and services MUST be competitively priced, few if any clients are paying more simply for status, so the deciding factor in who they do business with is going to be the quality of the service they recieve. Remind your people daily that your competitor's temporary shortfall of enthusiasm in customer service translates into an opportunity for you!


Devote a meeting to drills playing out semi scripted interactions with mock clients, engage in role playing, and have your employee's practice smiling in a mirror. This might sound useless to some, but, I have seen it produce results that vary between surprising and amazing!

Never miss an opportunity to point out an employee who handled a difficult situation admirably. It will help define the standard you expect from them all.

Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

Ft Myers Marketing | Social Media Consultant

outsidetheboxmanager@gmail.com

The changing face of social media and SEO

I have always had an eye for uncommon tactics and methods that might provide even the slightest advantage in any endeavor I pursue. I am competitive by nature, and analytical to the point of social awkwardness. This doesn't just apply to business and professional interests, but, to any challenge I've encountered throughout my life. If there was an edge to be garnered, even a slight one, I would always investigate and evaluate the extent to which these " outside the box " tactics could be put to use. That being the case ... I must confess, it appears, I didn't appreciate as early on as I should have the impending impact of social media or search engine optimization on marketing strategies in today's world!

In 1997 I don't think I'd ever heard the term " social media ", although I was beginning to grasp the concept. That was the year I, and a number of my friends, got our first pc's, and we really had no idea what to do with it! We could do research, email each other, trade pictures, join clubs, even shop a little if we wanted ... though relatively few did ( in my circle at least ). For the most part everything we did online was for entertainment. There were even a number of sites where one could find " Love " through online dating, and it was through a friends experience on one of these sites that I got my first glimpse of the marketing potential of the internet!

My friend had no girlfriend and was actively looking for one, he had signed up for several of the most popular dating sites and was quite optimistic that in no time someone would answer his ad, and that might be the start of something good! However after several weeks ... not one reply! By this time he had decided he needed to post a picture and that would make a difference ... so he posted a pic and waited... several weeks went by and still no reply! Now his confidence was sagging a bit, but, he didn't give up ... he went through and added more details about himself to the profile, one of the things he included was that he usually worked weekends doing drywall repairs and painting, within a few days he was talking to a number of gals ... and they all wanted him to come by and do some work for them! It was at this point that the power of social media first showed up on my radar. I was amazed at the results, and I saw the potential, but failed to follow up on making it work for me ... to this very day it perplexes me as to how I could have not recognized the internet was about to become a major marketplace!

So here we are in 2010 ... and social media rules the roost! Newspapers are scrambling to find their niche on the net, the folks who buy papers are looking for crossword puzzles and the cartoon section, not ads and coupons. The number of businesses buying space in the yellow pages is dropping rapidly as well. Today we get our info off our computers, even a 7 year old knows if you want to know the answer to something ... you " google it "! With every business in the world looking to reach their customers on the net the most important factor for drawing those clients to their door is often where they are positioned in the google rankings! Search engine optimization ( SEO ) is quickly becoming the determining factor in who will dominate local markets for the foreseeable future. The writing is on the wall and we can't afford to ignore it any longer, as business people we are going to have to adapt our approach to marketing or be left behind.

Yes I am For Hire!

Contact Rick Thomas at 239 896-7020

Ft Myers Marketing | Social Media Consultant

outsidetheboxmanager@gmail.com